As a part of Jordan’s global campaign, we brought The One life in Serbia’s basketball capital. We transformed the legendary Kalemegdan Fortress into a proving ground for the nation’s top 1v1 basketball talents.

The day-long program combined elite training with 3×3 world champion Dušan Bulut, dedicated recovery sessions, and a chance for players to showcase their skills on an iconic stage. The experience culminated in a high-energy live performance by Crni Cerak and Zera cementing The One Belgrade as a celebration of sport, culture, and Jordan’s enduring legacy.