As part of the Air Max DN8 launch, we produced and executed Infinite Drift, an event that fused the raw energy of drifting with the attitude of street culture.

We built an immersive space where professional drifters delivered high-adrenaline performances, creating an atmosphere that kept the crowd on edge.The night hit its peak with a live concert by Crni Cerak, pulling in an even broader audience and pushing the Air Max DN8 into the spotlight not just as a shoe, but as the next evolution of the Air Max legacy.