Sneakerville is the ultimate melting pot of urban lifestyle and street culture, and our team drives its full design and production: from major sports brand activations to reseller and small brand spaces, a vibrant food zone, and live concert organization. In 2022, we produced the NIKE booth in collaboration with NIKE’s agency Free Practice, giving 20,000 visitors the exclusive experience of customizing their own NIKE Tech Fleece tracksuits on-site.