IQOS, ZYN & VEEV @ EXIT 2025 At EXIT Festival 2025 as one of Europe’s most celebrated music and culture event, we brought IQOS, ZYN, and VEEV brands to life. Our team designed and executed full BTL strategies, delivering standout brand engagement and immersive activations that resonated with festivalgoers. From concept to stage, we managed every detail, including complete production and scenography.The result: unforgettable brand experiences in a setting where music, culture, and innovation meet.