For Nike, we reimagined the traditional Air Max Day as Air Max Week, turning it into a mobile celebration that traveled from Belgrade to Bucharest and Sofia. At the heart of the activation was a giant Nike sneaker box, built as a booth-sized installation, where visitors discovered the new Air Max Dn sneakers and their cutting-edge features.To amplify the experience, we created an interactive VR activation that let visitors simulate the feeling of weightless walking—mirroring the sensation of “walking on air” that defines the Air Max legacy. By blending bold design, tech-driven storytelling, and seamless event management, we delivered a standout cultural moment that connected audiences across three capitals.